Etta Every is cinematic and story-driven, formed by the juxtaposition of an earthy grittiness and a dreamy ethereality. This is played out in pieces that are simple, layerable and easy to wear working back with more strongly conceptual, detailed, complicated pieces. Put together, they're designed with an emphasis on comfort and practicality, but most of all to endow the wearer with a sense of safety, individuality and strength.
Playing into the cinematic dynamic of the brand, collections are designed alongside music produced by The May Project, Etta Every's musical counterpart (see here).
Etta Every is 100% made in New Zealand and committed to being kind to people, kind to New Zealand, and kind to the earth. We currently only produce in small quantities, purchasing fabrics primarily from local suppliers and supporting local business. Etta Every pieces are designed to last and designed with an eye to timelessness. If you have any questions concerning ethics we would love to hear from you: it's an important conversation.